Doja

Mark Hoashi, CEO/Founder, Doja
March 2017-December 2018

Doja helps cannabis brands grow while empowering consumers to make educated purchasing decisions that meet their lifestyle values and health needs.

I first worked with Mark through STRV, an app development firm, who he contracted to build Doja on iOS and Android using React Native. I helped Mark articulate his vision by building a brand voice and refining his value propositions so we could uniquely position Doja in this burgeoning space. Based on this, we also refined the feature set, building out the core functionality necessary to prove the business hypothesis. I wrote the requirements and worked with STRV to launch the product in 4 months with a team of 5 including a designer, 3 developers and QA.

Post-launch I joined Doja as COO and Advisor assisting in fundraising, financial analysis, acquisition and engagement marketing, activation campaigns, and product development.