free 1 hour consultation
USER RESEARCH
Product managers busy with running scrum teams often do not have the time to conduct critical user research to get feedback on their product. Using generative and evaluative research methods via surveys, interviews or focus groups, I make sure that your projects and roadmaps are addressing the needs of a reliable and engaged user base.
Do you know who your target audience is? Achieving market-fit is about knowing your users and having a unique value proposition. I conduct product audits and market analyses to ensure your business is positioned uniquely in the marketplace and you have an addressable and monetizable market. Let’s validate your idea before investing in expensive design and technology builds.
Market Strategy
USER TESTING
Are your business goals being reached in an intuitive, simplistic way for your users? Can we optimize critical pathing? Improve your KPI metrics based on a hypothesis-driven approach to user testing.
Product management
Successful product development doesn’t happen in a vacuum. It starts with developing a shared vision with consensus building based on business goals. From executive leadership to stakeholder management. From collaboration with designers to requirements gathering with engineers… I deliver products and features from end to end.
Training & Leadership
Teams and personnel just need to level-up their expertise every once in a while when the ship has gone askew. Does your team need help devising a product strategy to deliver on your company vision and execute to plan? I mentor and teach personnel to hone in on their strengths, acknowledge their challenges… after all, the technical aspects of product management is the easy stuff.
Launching a product or feature is futile unless your users and customers know when, how and where to use it. Education and awareness is key to drive adoption. Whether you need creative in-app marketing ideas, a light brand audit, a notification scheme or copywriting for your emails and apps, I approach every go-to-market campaign with a holistic strategy that supports all channels.