David Woollard, VP of Engineering, ZeeMee
April-June 2017

ZeeMee is the trusted solution for colleges to continuously engage with prospective students on mobile through social communities.

College Communities on ZeeMee are student-built spaces, rich with content that fosters true engagement, authentic connections and constant interaction -- the core elements to meeting and exceeding enrollment goals.

ZeeMee went to STRV for a redesign of their app and a build out of new onboarding which included a bot. With the designer, I devised all user tests using a high fidelity UX prototype to ensure that users were able to accomplish primary pathing for user goals. With feedback in place, the designer and I folded the new requirements into a more strategic information architecture for a polished UI. We incorporated another round of user testing for the final UI to align the design with branding and positioning goals, as well as the bot onboarding feasibility.